It’s the age of the chief executive customer, where moments matter. Empowered with social and mobile technology-along with an ever-expanding array of choices-we now have a more knowledgeable and more-demanding customer who expects that virtually every touch point to be meaningful and personalized. Asking for every single touch point and transaction to be a positive, personalized one is a high bar to achieve, yet that’s exactly what many customers expect from the companies they do business with. Because Often leads to dissatisfaction and defection, your competitors are rising to and meeting demands thesis in case you drop the ball. The stakes are incredibly high.
The Smarter Commerce approach puts customers at the center of the commerce cycle. It provides companies the tools to leverage critical customer and operational data-including intent, behaviors, social media sentiment, and supply and demand volatilities-to help unify the traditionally skilled buy, market, sell and service cycle. By organizing business operations around the customer, companies can deliver personalized, highly relevant and seamless experiences across channels that can lead to greater customer loyalty. By gaining the ability to more easily enable and integrate their commerce processes, companies can better capitalize on opportunities for profitable growth, improved efficiency and increased customer loyalty.
Customers approach a sale empowered by technology and transparency, with more extensive information from more sources than ever before. They expect to engage with companies when and how they want, in person, online and on the go. And they want these methods to tie together seamlessly.
Core Business Solutions From a strategic level, Smarter Commerce informs an organization’s approach to its entire value chain. It aligns the business model with customer needs, reorienting everything from internal innovation to supply chain management. It builds an agile business designed to serve ever-changing customers and market conditions. At a more tactical level, Smarter Commerce offers specific solutions to address various aspects of a company’s commerce lifecycle. Each solution not only creates customer value in its own right but also integrates with other Smarter Commerce solutions. To help accelerate your transformation to Smarter Commerce, these solutions are also available ‘on Cloud’.
The smarter commerce opportunity recognizes that the sale is just one aspect of the experience; the customer is at the center of all operations. Smarter commerce turns customer insight into action, enabling new business processes that help companies buy, market, sell and service their products and services.
Smarter Commerce is An Integrated Approach. It is designed to help companies better integrate and more effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth, and agility. Smarter Commerce increases customer value, regardless of what or how a company currently sells. It does this by putting the customer at the center of specific business processes such as inventory optimization or reverse logistics. But it also takes a higher level approach, gradually reorienting the entire business model — from how a company approaches innovation to how it designs its operations — based on deep customer and market insights.
Buy, Market, Sell and Service are the four key aspects of Smarter Commerce and Synergia’s provides solutions for every aspect.
Buy:Smarter Commerce optimizes supplier and partner interactions based on changes in shopping/buying behavior across the supply chain and reconsiders partner roles and relationships to generate new and differentiating customer value. Synergia’s integrated portfolio of solutions includes Consulting & Services, Advanced Analytics & Infrastructure and the following solution offerings:
- Supplier Integration and Management,
- Supply Chain Management, Payments and Settlements,
- Strategic Supply Chain Management.
Market:Smarter Commerce uses customer insight — deep insights about customers — gleaned in large part from the global conversations taking place online — to deliver timely and personalized engagement across multiple touch points. Synergia’s integrated portfolio of solutions includes Consulting & Services, Advanced Analytics & Infrastructure and the following solution offerings:
- Customer Awareness and Analytics,
- Social Media Marketing,
- Cross-channel Campaign Management,
- Digital Marketing Optimization,,
- Marketing Resource Management,
- Promotion and Assortment Optimization
Sell: Smarter Commerce enables customers and partner’s engagement so they can shop, exchange information, and collaborate across all touch points, spanning human, digital, social, and mobile modes of access that are optimized according to their preferences. Synergia’s integrated portfolio of solutions includes Consulting & Services, Advanced Analytics & Infrastructure and the following solution offerings:
- Cross-channel Selling,
- Order Management and Fulfillment,
- Customer Integration and Collaboration,
- Fulfillment, ,
- Store Solutions,
- Payments and Settlements.
Services: Smarter commerce enables flawless customer service across all customer interactions and anticipates their behavior and takes action to keep them loyal. Synergia’s integrated portfolio of solutions includes Consulting & Services, Advanced Analytics & Infrastructure and the following solution offerings:
- Service and Support,
- Customer Self-service,
- Case Management