The phenomenal rise in mobile devices such as smart phones and tablets, it’s no surprise that mobile apps have quickly become widespread and widely used business tools. Many organisations have already embraced the mobility trend and implemented mobile strategies, policies and even their own enterprise app stores. According to a recent report by Ericsson, Smartphone uptake continued its strong momentum and accounted for around 55 per cent of all mobile phones sold in July-September period compared to around 40 per cent for the full year in 2012. The report said mobile subscriptions across the world are expected to reach 9.3 billion by 2019, and more than 60 per cent of these – 5.6 billion – will be for smart phones.
As per the report, total mobile subscriptions up to and including Q3 2013 are at around 6.6 billion, including 113 million new subscriptions added during the third quarter. India saw the second highest number of new mobile subscriptions in Q3 2013, following China.
“Today, with gadgets taking over our daily lives in a significant manner, we are committed to constantly focus on developing the most innovative applications for making lives more interesting, smoother and smarter than ever before.”
According to the report, there was a net addition of 10 million mobile subscriptions in India, taking the total number of Indian mobile subscriptions to 742 million. The report forecasts that the total smartphone subscriptions will reach 1.9 billion at the end of 2013 and are expected to grow to 5.6 billion in 2019.
An increase in Asia Pacific and Middle East and Africa subscriptions is one of the key factors leading to an increase in smartphone subscriptions.
Use of smart phones and tablets grew in every country in the world last year. Things get even more interesting when we consider what people might be doing with all of those devices. Of course, they will still provide communication and entertainment, but we expect mobile devices to play an increasingly large role in many aspects of life including enabling commerce in growing economies, facilitating medical care in remote areas, and ensuring that people throughout the world have access to world-class educational resources.
As connected devices reach critical mass, marketers are more seriously incorporating mobile into the marketing mix. While the collective size of the mobile audience is rivalling that of TV and other media, it still requires aggregating the audiences of many apps to reach what can be reached through a few TV programs. That said, the numbers are likely closer than you think. Additionally, mobile offers unique ways to engage consumers given it’s “always on, always present” characteristics.
Smart Apps lets you do more than ever before – all without travelling to your sign. Update messages, generate reports and even interact with your traffic safety signs on a web-based virtual map of your community. Save countless man-hours, while providing more useful data for better planning and safety outcomes. More departments are signing up every day!